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Information Architecture Strategy

Planning a new web site or site redesign is a juggling act. It’s important the end product reflects your business needs while meeting customer expectations. Technology, design and marketing teams all work toward a common web strategy. The tools used to help them communicate with one another in a common language often come from an Information Architecture strategy.

Services:

  1. •business requriements documentation

  2. •sitemap outlining the page structure of the site

  3. •process flows identifying the path and actions a user takes to complete specific tasks

  4. •wireframes to outline content hierarchy, placement and navigation on a page level

  5. •functional requirements which accompany wireframes and provide further detail for interactive elements on each page

  6. •experience models which visualy describe user scenarios and interactions with the new site

  7. •Taxonomy development through card sorting exercises

Clients I’ve worked with include:

  1. •American Dental Association

  2. •arc

  3. •Critical Mass

  4. •Earlybird Creative

  5. •EURO RSCG Worldwide

  6. •Method Engine

  7. •Orbitz

  8. •proximity BBDO

  9. •Razorfish

  10. •Sears

  11. •Tribal DDB Worldwide


Brands I’ve worked on include:

  1. •AARP.org

  2. •ADT

  3. •Bayer

  4. •Best Buy

  5. •Harley Davidson

  6. •Harper Collins

  7. •The Home Depot

  8. •KOHLER

  9. •McDonald’s

  10. •Motorola

  11. •Oscar Mayer

  12. •PhilipMorrisUSA

  13. •Philip Morris International

  14. •SallieMae

  15. •Sprint

  16. •SuperValu

  17. •Valvoline