Services:

  1. •strategic thinking with you to uncover what type of information is important to gather

  2. •a complete script for conducting the interview, customizeable as needed for different stakeholder types

  3. •analysis of interview data

  4. •final insight report in a shareable presentation format

Services:

  1. •strategic planning with you to uncover what type of information is important to gather

  2. •a completed script of questions to be asked

  3. •hosting of survey with a unique url you can use to invite respondents via e-mail or upon leaving your web site

  4. •analysis of survey findings

  5. •final insight report in a shareable presentation format

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Research

Developing a new website or updating an old one requires an understanding of the end user needs, the business strategy and the competitive landscape. Research methods and results vary based on defined research goals.


Here are several types of research I can provide:

Stakeholder Interviews

There’s much to learn through a simple conversation with an organization stakeholder. These 30-60 minute structured conversations are often a key part of initial research and planning for your project, and they provide:


  1. •an effective way to gain an understanding of an organization

  2. •insight to the needs of the organization

  3. •assistance identifying end users

  4. •a way to help map the knowledge resources of the organization

Online Surveys

Surveys provide a short, quick way to gather information from your target audience. A survey can be triggered to display once a site visitor leaves, or you can invite people through your e-mail list to participate. An online survey gives you hardline answers that can provide quantitative and qualitative responses.

Services:

  1. •gap analysis of primary and/or secondary research available

  2. •research activities to gather missing information

  3. •strategic planning with you to disseminate research into target personas

  4. •visual representations of personas for your ongoing use during project lifecycle

  5. •final presentation of personas in a shareable presentation format

Persona Development

Creating personas based on research data provides an image of real life customers who represent your target. A persona aids decision making throughout the strategic design of your site. Personas put a face and task-based personality at the forefront of decisions about how users approach your site and what they accomplish while there. My approach to persona development is to create a fictional character which embodies the findings gathered through research. This character becomes a point of reference for everyone involved in the project.