A/B Testing – improving engagement
After being onboarded in Redkix, users fail to become engaged without understanding the value. Some users leave, others continue using the product as a typical email application and never see the real value Redkix provides – a collaboration platform for their team.
We noticed a trend in our data that of the users who were creating channels, they had better engagement numbers. If we help the user focus on creating their first Redkix channel with people they know, when they land in the product, their engagement will improve and they’ll gain a better understanding of the values Redkix provides outside of typical email.
Focused on a general UI tour of the application, a bot engaged the user with a quick 1:1 conversation, demoed realtime and presence and then coachmarks guided the user around various features.
Focused on showing the users why channels are so important, showed them several examples of what channels can be used for and guided them into creating their first channel with teammates.
Data and Outcome
We saw in our analytics platforms (Intercom and Mode), when we introduced the “B” version of Onboarding that was focused on channel creation and teams to our B segment, the engagement and number of messages sent per unique user improved. We also saw that our total daily messages sent gradually started going up too.